Losing focus of your readership’s sentiments can spell doom for any social media website: just ask Digg. So why is Mashable now trying to push its luck? In a recent post about a supposedly mind altering video, a Mashable writer claimed that a video of a still lake with a woman jumping up and down in front of it would “destroy your mind”. We felt that the video was at best not even remotely interesting. Many others would call it garbage (just read the comments on the thread).
Social media aficianados will have seen many such “blow your mind” videos on sites like Reddit and Digg; whether all those videos can actually withstand the scrutiny of the average Joe is really something else.
Apparently throwing caution to the wind, it now seems that Mashable is trying to produce content for the sake of content, meaning be damned. In some quarters, such content is also known as “blog spam”. Is anyone hearing?
