Facebook, the fourth largest website on the Internet according to a recent estimate, has rolled out its new search functionality. This is a promising new feature that aims to provide highly valuable market intelligence tapped from the largest social data repository in the world. After advertising on relatively irrelevant content areas of the website, Facebook is set to revitalize the commercial value aspect of its massively popular social networking system. The new Facebook search acts like a search engine of the world’s largest social network, searching through comments about products and brands, and bringing out gems of market insight that are hard to replicate elsewhere.
A blog called Search Facebook promises to provide relevant information about how best to tap this emerging consumer research tool, providing INternet marketers with valuable insight into the behavioral preferences of millions of consumers worldwide.
