Social Media monitoring service provider Techrigy has been bought by global marketing provider Alterian. This high profile social media acquisition goes to underscore the immense importance of social media feedback and monitoring as a prime marketing intelligence tool, providing deep insight into consumer behavior as it affects large global brands.
International businesses and multinational corporations across the spectrum of industry have come to realize the importance of cyberspace as not only as a marketing tool to reach customers and prospective target markets but also as a diverse and increasingly challenging goldmine of marketing, public relations and industrial information.
