Social media has become big business – not unlike the search marketing paradigm pioneered by the likes of Google and Yahoo. While pay per click advertising on a massively popular consumer platform like Facebook is one aspect of the business model, more diverse and innovative commercial solutions are being generated by business to business solutions providers.
Brand monitoring is all the rage on places like Twitter, and advanced monitoring consultancies have sprung up, offering their services to large businesses and blue chip clients. Social media monitoring is one area that promises to hold greast value for corporate business managers as they scramble to analyze and cash in on the buzz their corporate empires are generating among the consuming masses.
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There are several wonderful social media monitoring products that empower any company to monitor their brand easily. Monitoring what is said in blogs, social bookmarking and social networking sites is something that must be done nowadays, regardless of the company size. Not all tools require sitting down in front of a complex dashboard and try to understand something. Some tools send you an email when your brand has been discussed on the web, just like Google Alerts.