Social networking sites like Twitter and Facebook are all the rage in the travel industry. With lots of holidaygoers scrambling to find good deals on cheap holidays in Europe and beyond, travel services companies are making use of social networking tools to get the word out to interested consumers. The travel industry is incresaingly competitive with many agencies struggling to beat each other’s offers. It is not too rare to see claims of “not being beaten” on price, with cuthroat competition to the last dollar (or pound).
In this environment, any business with a social networking push is bound to get a competitive advantage. Social network marketing has the advantage of being readily low profile, and advertising can often be disguised as a benevolent social exchange. Convincing customers is thus easier when your advertising doesn’t appear to be advertising.
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Rather interesting. Has few times re-read for this purpose to remember. Thanks for interesting article. Waiting for trackback