On April Fool’s day visitors to Reddit were treated to an atrocious mockup of Digg complete with a Digg-font rendered logo named “Reddigg”. Many who had the misfortune of going to the massively popular social bookmarking website on this day could not believe their eyes, presuming at first that they had landed at competitor Digg instead. Upon closer scrutiny, however, the true reality of Reddigg dawned upon many avid Redditors.
“I just got Reddigged” said one. “We’ve been Digg rolled!!” lamented another in an apparent allusion to the now beaten-to-death Rickroll meme. Adding insult to injury was the broken CSS vote count that appeared indented to the right of the pineapple yellow vote count box, hovering precariously over a “redd it” link that apprently emulates Digg’s “Digg it” while simultaenously representing its own name. (The right indent was fixed as this post was being written, only to revert back to the right indent later on at approximately 14.05 GMT).
This is what a real Digg vote count button looks like:
Compare with the new “Redd it” button (Redd-it, get it?)
